Logos & Branding

Begin your brand journey today!

At LauraXplora Designs, I believe that every brand has a unique story waiting to be shared, and I am here to help you uncover it.

My approach goes beyond just logos (if this is what you’re after); I explore the essence of your business to ensure that elements resonate with your target audience. Let’s collaborate to create a visual narrative that not only captures attention but also builds lasting connections. Your brand deserves to shine, and I can help make that happen.

With a clear brand identity in place, crafting effective promotional strategies becomes a breeze.

Brand Identity Package

GoodMeasure EV charging app phone mockup

Initial consultation
Brief questionnaire
Research into your field of business
Logo concepts / developments
2 rounds of revisions
Primary logo
Secondary logo
Website favicon
Submark logo (simplified logo for social media)
Logo variations (light vs dark)
Clearspace and minimum size requirements
Colour palette recommendations
Typography recommendations
PDF of Brand guidelines

Deliverables:

Logos are supplied in: EPS, PDF, JPG and PNG formats
Logos supplied in the primary colour, black and white
The colour palette includes: CMYK, RGB, and HEX codes

Let's do this!

Design Process

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Planning

I’ll ask you to complete a brief questionnaire so I can get a better understanding of your brand’s vision.

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Research

I continue to learn more about your business and competitors. If this project is from scratch I’ll create a moodboard that will help in the direction of the brand style.

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Conceptional stage

From the knowledge I’ve gained through planning and research I begin the logo concepts.

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Revision and feedback

After I present the initial concepts of your logo, you will have the opportunity to share your feedback. I will integrate your input into the selected logo concept to create a polished final version. If additional adjustments are needed, we can revisit this revision process again.

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Brand guideline

After approval of your final logo, I’ll create your brand guideline which will include the primary logo, favicon, colour palette, typography and logo variations.

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Share your brand

You’ll receive your brand identity package.
Now you can share your new brand with the world and start promoting your business in style!

Logo & brand identity projects I’ve enjoyed working on

Brand Identity

Pod n Save

Pod n Save reached out for a refresh of their overall brand identity for their business. They wanted a contemporary and fun “look and feel” to their brand, with the vision of caring about the planet, focusing on sustainability.

View project